July 24, 2025

Want Better Performance? Start with Better Downward Reviews

Shivani Shah

Let me guess—you’ve heard a lot about upward reviews in law firms. Associates reviewing partners. Feedback going north.

But what about downward reviews? You know, structured feedback that partners, counsel, and senior attorneys provide to junior lawyers and team members—not just casually, but intentionally, constructively, and consistently?

Because while upward reviews shine a light on leadership effectiveness, downward reviews are the cornerstone of real-time growth for your associates. They turn day-to-day work into a powerful development opportunity—and law firms can’t afford to overlook them.

Normally, Law Firms Focus Up… Not Down

In most firms, feedback flows sporadically. Juniors wait for mid-year or year-end reviews—often full of vague comments like “do better at managing deadlines” or “needs more initiative.”

Besides, that kind of feedback often comes too late to apply or improve. And that’s exactly where downward reviews come in.

Downward reviews turn partner observations into structured, timely insights that help associates:

  • See what’s working now
  • Understand where they need to grow
  • Feel supported, not judged

That’s why they’re essential—not optional.

What Are Downward Reviews, Really?

At Survey Research Associates (SRA), we define downward reviews as structured, recurring feedback from senior lawyers to their team members, designed to improve both performance and professional development.

This isn’t about nitpicking work product or formal ratings. It’s about:

  • Giving context, not just corrections
  • Noticing strengths, not just mistakes
  • Supporting career development in real time

And because they’re regular and consistent, they remove the fear factor that’s often baked into formal reviews.

Why Law Firms Should Take This Seriously

1. They Build a Culture of Coaching, Not Criticism

Let me guess—you want your senior attorneys to coach, not just delegate. But without downward reviews, coaching becomes an afterthought.

When firms adopt downward reviews, they help leaders:

  • Develop feedback skills
  • Focus on associate growth, not just output
  • Strengthen team morale and trust

And you know what happens then? Junior lawyers become more confident, engaged, and accountable.

2. They Improve Work Product—Faster

Besides building culture, downward reviews create momentum. When associates understand what to improve right after a deal closes or a brief gets filed, they internalize that lesson immediately.

That means fewer repeated mistakes. Smoother handoffs. And better results for your clients.

3. They Reduce Attrition at the Associate Level

Naturally, most attorneys don’t leave because of the work. They leave because of the people—because they didn’t feel supported, seen, or set up for success.

Downward reviews fix that. They provide the clarity and recognition associates crave, long before frustration builds.

4. They Strengthen the Leadership Pipeline

Normally, firms wait too long to develop leadership skills in their senior associates. But downward reviews provide a practical, low-risk way to practice:

  • Giving feedback
  • Communicating expectations
  • Managing people effectively

At SRA, we’ve seen how consistent downward reviews help identify and prepare future leaders—years before promotion time.

But Wait—Isn’t That Just… “Telling People What to Do”?

Nope. This isn’t about micromanagement or performance policing.

It’s about building mutual trust.

Partners share not just what went wrong, but how to improve. Associates get guidance they can use—not just once a year, but every week.

What Makes a Good Downward Review?

It’s not magic. It’s method.

At SRA, we help law firms structure downward reviews with:

  • Clear feedback categories (technical skills, communication, initiative)
  • Balanced comments (strengths + opportunities)
  • Coaching prompts (what support can help them improve?)
  • Documentation tools (so feedback isn’t forgotten)

And when firms pair downward reviews with upward and peer feedback? You get a 360-degree view of performance and culture.

Final Thought: If You’re Not Giving Regular Feedback, You’re Missing Growth

Because the best time to coach is now, not at year-end. And the best way to retain and grow top talent is to invest in real-time development.

So if your firm wants better leaders, better teams, and better client outcomes, don’t just ask for feedback from below—start giving it from above.

Want to Build a Downward Review System That Works?

At SRA, we help law firms design feedback systems that improve culture, reduce attrition, and develop future leaders. Let’s talk about how downward reviews can transform your performance strategy.

Book a strategy call today

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